What is a Gimmick?

GIMMICK DEFINED- A trick or device intended to attract attention for publicity or business. 


In weight loss and fitness marketing you often see gimmicks in the form of a weight loss product such as a pill, liquid, or exercise contraption.   


You see things like, 90 DAYS TO A NEW YOU, 6 PACK ABS IN 6 MINUTES, LOSE 30 POUNDS IN 30 DAYS.   DON'T BUY INTO FITNESS GIMMICKS!  Keep in mind fitness professionals even get caught into gimmicks themselves, often times for the name of profit without realizing it.  Even still, they will defend it as a "kick start".  


THE RESULTS OF GIMMICKS DO NOT LAST!  If you want to achieve health, weight loss, and fitness success, you must think long-term, goal oriented programs that use what is already available in the marketplace.  MLM Products, late night infomercial programs, and do-dads in the long run will only disappoint and fail you. 


In true fitness success,
Kelly Huggins